I'm Varsha, a User Experience Researcher.

Hello and welcome! Hopefully, you are on the desktop version, which is a much neater experience :). I am a talented researcher and UX consultant experienced in delivering actionable, strategic insights in industries spanning artificial intelligence, information technology, consumer insights, health-tech, and fin-tech. I have completed dozens of end-to-end research studies for Fortune 500 companies using a diverse sampling of qualitative research methodologies across surfaces. Some of my most notable and enjoyable projects included: Google Gemini usability testing & benchmarking; Google Assistant usability testing in wearables, smart home devices, and auto platforms; early-prototype concept testing for Google Search features; and in-depth interviews, literature reviews, and competitive analyses for Google's Consumer Trust team. Please feel free to explore the case studies below for more details, keeping in mind that the client projects I have showcased so far are heavily redacted for confidentiality: